The French Autorité Nationale des Jeux (ANJ), the Nationwide Gaming Authority, has inspected the advertising campaigns of playing operators for 2024. Following an in-depth evaluation of the plans of licensed playing and betting corporations, the regulator insisted on compliance with some additional necessities and partially expressed disapproval of 1 operator’s technique.
In response to the rules revealed by the playing regulator, operators should submit their advertising methods for approval on an annual foundation. This fashion, the monitoring physique ensures that they adjust to the nationwide coverage on playing. The follow additionally serves as an necessary device to inhibit downside playing and shield susceptible teams of society, particularly minors.
The ANJ examined a complete of 18 advertising methods. Though the regulator accepted 17 of them, it targeted on areas for enchancment, including some exacting necessities. The whole checklist of sports activities, horse racing, and poker betting websites in France may be checked on the official web site of the authority, beneath the part ‘Licensed operators’.
As per the evaluations of the regulator, most operators would proceed to implement their 2023 advertising methods. In response to the regulatory physique, they pay explicit consideration to buyer retention, contemplating the upcoming main sporting occasions for 2024, such because the Olympics.
A few of the necessary concerns following the analysis of the methods point out a 14% improve in investments in promotions. Some 46% of all media investments had been funneled to on-line retailers, with bonuses and promotions being the important thing advertising instruments.
Because the ANJ famous, playing operators should mood their advertising methods to keep away from placing an excessive amount of strain on media channels. Moreover, they’re required to rethink their advertising methods regarding promotional gives and incentives, aiming to cut back the danger of downside playing. Extra particularly, operators are obligated to average the monetary rewards supplied to draw new clients and retain current ones. Final however not least, particular consideration have to be paid to downside gamblers. Corporations should not supply promotional incentives to gamers whose playing has been recognized as extreme or pathological.
ANJ Partially Rejects Winamax’s 2024 Advertising Technique
Winamax, a Paris-based playing firm, providing on-line poker and sports activities betting, was the one operator whose 2024 advertising technique was partially rejected. It was not accepted as a result of promotional gives and monetary rewards the mentioned operator supposed to supply. Winamax should submit a brand new plan for approval by February 15, 2024.
Equally, France’s nationwide playing regulator rejected the advertising technique of the identical firm again in 2022. Winamax was required to resubmit it on account of an commercial displaying a person bettering his and his mom’s way of life by playing. It violated nationwide requirements for commercials. The operator resubmitted the appliance, which was subsequently accepted in June 2022.