In response to the most recent regulatory motion taken by the Cambodian Industrial Playing Administration Fee (CGMC), all social media influencers and producers based mostly in Cambodia should put an finish to all promotional content material popularizing on-line playing.
On Monday, the CGMC Basic Secretariat issued a letter addressed to all influencers and producers in Cambodia, warning them concerning the penalties of selling on-line playing on their social media profiles.
In response to the regulator who’s accountable for the administration of business playing promoting and the prevention of unlawful playing promoting, just lately, there have been a number of circumstances of selling industrial playing on-line, with out the account posting the advert having the permission to try this.
Within the letter, the regulatory physique additionally added that the act of together with the general public or influencers briefly movies posted on social media accounts is taken into account a foul affect on the general public, which is deceived by the entertaining content material unfold on-line. This violates the industrial playing regulation, additional inflicting a foul affect on the safety and the general public and social order.
To forestall additional disruption of the regulation and preserve order, the Basic Secretariat of the CGMC determined to implement a ban on any industrial playing promoting on-line, with the restriction coming into impact instantly and shall be relevant till additional discover.
The CGMC letter notified that video producers and social media influencers should instantly stop the “manufacturing, promotion or distribution of movies that include commercials about industrial and unlawful on-line playing.”
Violating New Social Media Playing Promoting Guidelines Could Result in Severe Penalties for Cambodian Influencers
In its letter, the CGMC additionally warned Cambodian video producers and social media influencers that not following the most recent rule for industrial playing promoting might have critical authorized penalties, which shall be carried out in accordance with the legal guidelines.
In mild of the current adjustments, Khat Sokhim, who is a well-liked singer and actress in Cambodia, said that she’s going to now not promote on-line playing or take part in any promotions associated to on-line playing, with the star and social media influencer stating the detrimental affect of on-line playing on individuals as the rationale for her resolution.
The act of banning any industrial playing promotions on-line was additionally supported by Heng Kimhong, Head of the Analysis and Advocacy Programme of Cambodian Youth Community Affiliation. Kimhong shared his current statement on widespread superstars and influencers who’ve been selling on-line playing on social media platforms like Fb, TikTok, and Instagram, which, he believed, had a detrimental affect on society.
Kimhong described these superstars and influencers as function fashions and as such they need to aspire to supply content material, which may affect younger individuals to do good. He additionally pleaded with influencers who proceed to advertise playing on-line to cease spreading such posts, which encourage individuals to interact in playing.